Bargain Booze Franchise

Franchise History

It is a wholesale wine and spirits chain in the United Kingdom founded in 1981 by Allan Whittle & Robert Mayor. It began franchising in 1988. It specializes in offering discounts on most of its products, such as drinks and cigarettes. In 2000, it was acquired by BWG Foods which in turn was purchased by Electra Partners two years later. Today, it has established more than 800 stores throughout the United Kingdom.

  • Year Business Began: 1981.
  • Franchising Since: 1988.
  • Headquarters: Crewe, Cheshire, United Kingdom.
  • Estimated Number of Units: More than 800.
  • Number of Employees: Not provided.


It has become the largest unlicensed chain in the United Kingdom. It has established more than 800 stores revolutionizing the sale of beverages and spirits throughout the region. In the coming years, it will continue to expand its franchise network.

Cost Information 

The price to buy a franchise varies between 25,000 + VAT to £ 100,000 + VAT. These costs will depend on the number of employees, merchandise, place where the franchise will be located, size, marketing, and other factors. Also, it is necessary to use £ 10,000 as an initial investment.

Profit Estimates

Depending on the success of the franchise and the efficiency in sales, the profits in the first year will be £ 80,000 and in the second year £ 120,000. The benefits may continue to increase in later years.

Training & Support

The brand wants to guarantee the success of itself and the franchisees by offering a training program carried out at headquarters. It is part of the British Finance Association that is recognized for providing the best training methods in the United Kingdom. Bargain Booze will grant you your EPOS system, marketing techniques, sales methods, administrative and legal management and more.

How to Apply for Bargain Booze Franchise ?

To receive information about how to open a franchise in Bargain Booze you can write to or call 0330303 0333.