Water Babies Franchise

Franchise History

Water Babies is a swimming program for babies and children that was founded in 2002 in the United Kingdom. Paul Thompson created it after having quit his job and having taken his daughter to a baby swimming class one day. That allowed him to have the idea of establishing the brand together with his wife.

In the first month, they already had 100 clients and began to expand rapidly in the country. He developed his franchise system at the end of the same year. Subsequently, the brand spread internationally in countries such as Ireland, New Zealand, Canada, the Netherlands, and Germany.

  • Year Business Began: 2002.
  • Franchising Since: 2002.
  • Headquarters: Devon, United Kingdom.
  • Estimated Number of Units: 71.
  • Number of Employees: 650.


It has become the largest swimming school for babies and toddlers in the world. It has 71 franchises and 650 instructors serving more than 50,000 children. It has established itself in several countries and looks to the future to expand in Singapore, Dubai, Abu Dhabi, and Qatar.

Water Babies has created its lessons to teach babies and children to swim and keep innovating them. It has won several awards as Tommy’s best children’s activity provider (2009), BFA HSBC Franchisor of the year 2016, and more.

Cost Information 

The costs will depend on various factors. The minimum investment to start is £ 30,000, which includes the franchise fee, initial stock, necessary equipment, initial training, marketing, and more. That price may be higher or lower depending on the hired staff, property, vehicle, etc. The minimum personal investment will be £ 10,000 to cover the total startup rate.

Is it safe to invest in Water Babies?

Water Babies guarantees and provides everything you need so that you can control your franchise most comfortably and safely possible. It is reliable since it has established a stable network of franchisees locally and internationally.

Training & Support

Water Babies will offer you an efficient training system to train you as one of the most prepared swimming teachers for babies and children in the world. After that, it provides water training for a month to learn how to teach children to swim. Once the training part is finished, it will give you all the necessary resources for the administration of your franchise. It will help you in the areas of taxes, location, and advice.

How to Apply for Water Babies Franchise ?

To apply, you must contact them at

info@waterbabies.co.uk. The Water Babies team will provide you with the necessary information for you to join them.